Since we’ve been stocking Taste Invader, we’ve seen a real buzz around tea and love seeing customers’ reactions when they discover something they never knew existed.

The UFO storage jars stop people in their tracks and the bold flavours spark curiosity and fun conversations at the counter.

Even the twists on classic blends push traditional boundaries and the quality really speaks for itself. People are discovering new favourites and increasingly picking up packs to take home.

It’s been a great way to refresh our tea offering and bring a real sense of excitement and energy to our Carnaby Street and internal cafés.

The teas create excitement and curiosity, which is exactly the reaction we like. When they try it, they realise it’s genuinely great tea as well.

We’ve even got our own blend, Earl Grey Skull, with bergamot lightning bolt sweets in it, served out of a skull jar. It’s ridiculous in the best possible way and it fits our place perfectly.

We’re known for coffee and food, but this has definitely put our tea on the map a bit in Hastings. It becomes part of the experience of coming here.

If you want tea that brings a bit of personality and fun into your menu, Taste Invader absolutely does that.